When Barbie Ferreira, the 28‑year‑old star of HBO’s Euphoria, strutted down the runway on October 15, 2025, heads turned in Manhattan.
The Victoria's Secret Fashion Show 2025, held at an undisclosed venue in New York City, featured Ferreira in a bold red balconette bra and matching boyshorts during the brand’s PINK segment.
Background: From Euphoria to the Runway
Ferreira first captured audiences as Kat Hernandez in Euphoria from 2019 to 2022. The role earned her a reputation for authenticity and advocacy, especially around body‑positivity. Before acting, she dipped her toes into modeling at 16, working primarily in e‑commerce and editorial shoots, but never walked a runway.
In recent years she’s become a recognizable face for inclusive campaigns, including Aerie’s #AerieReal. Those credentials made her a natural fit for the revamp Victoria’s Secret has been pursuing since the show’s comeback in 2023.
The Show: What Happened on the Runway
During the event, the PINK brand—a line aimed at college‑age and young‑adult shoppers—presented a "summer‑vibes" collection. Ferreira’s look featured a scarlet balconette bra, coordinating boyshorts, and a bright lanyard draped over her neck, echoing the collection’s youthful energy.
According to an E! News report published on October 17, 2025, the segment lasted about three minutes of music‑driven choreography, with Ferreira joining a handful of other models—all chosen for their diverse body types.
The show itself ran for roughly two hours, beginning at 8:00 PM ET, and was streamed live to a global audience. While the venue remained unnamed, insiders confirmed it was a large Manhattan loft space retrofitted with a catwalk.
Reactions: Ferreira and the Industry Speak Out
In an exclusive interview with Us Weekly uploaded to YouTube on October 16, 2025, Ferreira described the moment as a "pinch‑me moment," adding, "I kind of feel like I have entered a different dimension and then I will kind of go back to the regular dimension after the show." She laughed, "If not, then that's super sick if this is the real dimension."
When pressed about future modeling, Ferreira was clear: "Oh, no. I used to model when I was 16… modeling has always been fun for me, but I love acting." Her comments underlined that the runway stint was a celebration rather than a career pivot.
ABC News highlighted her surprise, quoting Ferreira saying the opportunity "did not see on my 2025 bingo card," emphasizing how unexpected the invitation felt.
What This Means for Victoria’s Secret's Inclusivity Push
Since its 2019‑2022 hiatus, Victoria’s Secret has been overhauling its image under CEO Martin Waters, though he wasn’t directly referenced in the coverage. The brand’s hiring of Ferreira—a plus‑size actress openly championing body positivity—signals a deliberate shift toward broader representation.
Industry analysts note that featuring talent like Ferreira could help the company recapture younger shoppers who have migrated to competitors like Aerie and Savage X. While no concrete sales figures were released, early social‑media sentiment shows a 12 % spike in positive mentions of the PINK segment in the 24 hours after the show.
Ferreira’s involvement also aligns with Victoria’s Secret’s new casting guidelines, which prioritize diversity in size, ethnicity, and background. The move appears designed to repair the brand’s reputation after past controversies over narrow beauty standards.
Looking Ahead: Future Plans for the Show and Ferreira
After the October 15 runway, Ferreira returned to Los Angeles to resume acting projects, including an upcoming independent drama slated for early 2026. Her representatives confirmed no further modeling gigs are on the docket, at least for now.
The next Victoria’s Secret Fashion Show is expected in October 2026, rumored to be set in Paris, France. Whether Ferreira will be invited again remains a question—her fans certainly hope so.
Key Facts
- Event: Victoria's Secret Fashion Show 2025New York City
- Model: Barbie Ferreira, age 28, known for Euphoria
- Segment: PINK lifestyle collection, red bra & boyshorts
- Broadcast: Live stream, 8:00 PM ET, 2‑hour runtime
- Impact: Positive social‑media buzz, reinforces brand’s inclusivity strategy
Frequently Asked Questions
How does Barbie Ferreira's runway appearance affect her acting career?
Ferreira says the show was a fun side project, not a career shift. Industry insiders believe the added visibility could attract new roles, especially those that emphasize body‑positive themes, but it won’t replace her focus on acting.
Why did Victoria's Secret choose Ferreira for the PINK segment?
The brand is overhauling its image to be more inclusive. Ferreira’s reputation as a body‑positive advocate and her youthful fan base align with PINK’s target market of college‑aged consumers.
What was the public’s reaction to the show?
Social‑media analytics showed a 12 % rise in positive mentions of the PINK segment within a day, with many praising Ferreira's inclusion as a step toward greater diversity on the runway.
Will there be more models like Ferreira in future Victoria's Secret shows?
Executives have hinted that the brand will continue casting a broader range of body types and backgrounds. The 2026 Paris show is expected to feature several influencers and actors alongside traditional models.
Where can fans watch the 2025 fashion show replay?
The full broadcast is available on the official Victoria's Secret YouTube channel and on the streaming platform where the live event was originally aired, with highlights also posted by E! News and ABC News.
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